Recent Clients & Case Studies:
Gut Reset Cleanses - $10.7M sold
- Founder was on a mission to heal using bone broth
- Product was positioned as a cleanse program (solution)
- Seeded the product solution, accumulated case studies and UGC
- Scaled with social proof video ads
- Expanded email flows and built out in house team
Clean Skincare - $1.2M in 12 months
- Founder created clean ingredient skin solution out of her kitchen
- Positioned product as a regimen for sensitive skin
- Philosophy of founder rooted environmental health, birth doula
- Scaled online using social proof + ads
- Received support and exposure from celebs
Outdoor Lifestyle - $0-$1M in 93 Days
- Founders created product to protect family members from the sun
- Positioned the product as a mass market solution, us vs them
- Created iphone ads, iterated on winners
- Scaled to $1M in sales in 93 days with 3.4x average ROAS
- Ran out of inventory
Stress & Focus Product - $100k in 70 Days
- Founder struggled with ADHD and created an alternative to a weighted blanket
- Seeded product, sourced UGC and shot Iphone video ads
- Focused on ADHD, stress, and anxiety niche
- Solved acquisition via winning tests, iterated winning ads
Upcycled Apparel - $4.6M sold
- Founder was a designer & artist using upcylced materials
- We positioned product as low volume, exclusive
- Philosophy rooted in art, more from less, lifestyle focus
- We scaled online using social proof + ads
- Support and exposure rolled in from many celebs
