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Gut Reset Cleanses - $10.7M sold DTC 

$1.9M ad spend, 24.6% MER, no marketing agency, since 03/20

How it worked

  • Bone broth offer stuck under 50k/mo, then product was positioned into 4 day gut cleanse
  • Founder used insights from their personal health journey (Ayurveda and Chinese Medicine) to craft a new offer: 
  • Solution provided great results for a specific avatar, initial users became case studies
  • Authentic video testimonials + UGC were gathered
  • Viral video ads were created using the video testimonials, UGC, and founder hooks
  • Directed the traffic to a simple landing page

 

  • Validated the offer and CAC with a minimum viable funnel
  • Engaged with top customers to refine market message resonance
  • To increase conversion + lower cost to acquire customers (CPM), iterated the winning ads and expanded partnerships
  • Additionally, educational video guides and blogs based on current trends and common questions

 

  • To snowball the customer lifetime value and promote sustainable results for customers, backend email automations, newsletters, and content pieces were built out to educate and inspire healthy living
  • Including recipes, tips, and rituals, based around the brand philosophy and products
  • Founder became a spokesperson for the brand and a role model for the niche
  • While scaling, the founder and brand gained credibility, and unpaid endorsements began to flow in
  • Lastly, focus shifted to increasing efficiency of customer acquisition and retention 
  • A lean, in-house creative team was installed to upkeep and continue scaling
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